This year the Clinical HIV Research Unit’s (CHRU) world TB month campaign during March was led by the community advisory board (CAB) to respond to the needs of communities surrounding its clinical research sites. South Africa’s TB programme was disrupted by Covid-19 which saw a drop in testing and an increase in TB. A series of videos were produced for TikTok and Facebook, and on World TB Day, 24 March 2022, CAB members took to the streets with placards to encourage people to test and start TB treatment and to end stigma.
Ahead of the campaign, CAB members and researchers joined forces to brainstorm messages for the campaign. Together, they developed the following key messages:
In previous years, traditional media has been used to raise awareness, but this year, social media took centre stage via Facebook and TikTok. This is in line with the growing use of social media for health communication. Increasingly, healthcare organisations are using social media to provide information on diseases and answers to common questions and promote dialogue between communities and scientists.
The dissemination of accurate and responsible messages via social media platforms is playing a powerful role in addressing stigma.
Hashtags: #StopTB and #EndTB